Focus on the Value, Cut the Noise

AI streamlines sections to keep attention on your offer and form.

Lead Gen 6 recommended sections
Preview Structure

Template Preview

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Who It's For

Marketers building email lists and nurturing leads

B2B companies offering whitepapers, guides, or templates

Consultants and coaches providing free resources

SaaS teams using content to drive trial signups

Anyone seeking to grow their pipeline with gated content

Problems This Solves

A lead magnet page converts visitors into subscribers by clearly communicating the value of your resource and making the download process frictionless.

Grows your email list with high-intent subscribers

Builds trust by offering valuable content upfront

Qualifies leads by capturing contact info and preferences

Reduces friction with a simple, single-field download form

Provides a shareable asset for social media, ads, and partnerships

Nurtures leads with follow-up emails and related offers

Page Blueprint

This use case includes 6 key sections designed to guide visitors from awareness to action.

1

Hero

Announce the resource with a headline, subheadline, and primary download CTA.

2

What's Inside

List 4-6 key takeaways or chapters to set expectations.

3

Preview

Show a sample page, table of contents, or visual mockup.

4

Download Gate

Capture email (and optionally name or company) with a simple form.

5

Testimonials

Include 2-3 quotes from people who found the resource valuable.

6

FAQ

Address questions about format, privacy, and what happens after download.

Copy Starters

Use these as inspiration for your own copy. Customize them to match your brand voice and specific offering.

Headline

Free Guide: [Specific Outcome or Topic]

Subheadline

Learn how to [achieve result] in [timeframe] with our step-by-step guide.

Value Bullets

25 pages of actionable strategies
Includes templates and checklists
Trusted by 10,000+ professionals

Call to Action

Download Your Free Copy

Best Practices

DO

Lead with a clear, benefit-driven headline that speaks to your audience's pain point

Use bullet points to highlight what is inside—make the value obvious

Show a preview or mockup to build trust and set expectations

Keep the download form short—email is often enough

AVOID

Avoid vague titles—be specific about what the resource delivers

Do not ask for too much info upfront—reduce friction to increase conversions

Skip generic testimonials—use quotes that mention specific outcomes

SEO Keywords

Use these keywords to optimize your page for search engines and improve discoverability.

Primary Keyword

lead magnet landing page

Secondary Keywords

gated content landingebook landing pagewhitepaper download

Long-Tail Keywords

how to grow leads with gated contentbest lead magnet conversion tipswrite benefit bullets for ebooks

Frequently Asked Questions

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