15 Best Landing Page Examples That Actually Convert (2025 Edition)

The best landing pages in 2025 share three essential qualities: clarity, credibility, and conversion-driven design.

With attention spans shrinking and Al tools reshaping web design, simplicity has become the new power.

• According to the Unbounce 2024 Conversion Benchmark Report, complex copy now hurts conversion rates 62% more than it did in 2020.
• Similarly, Involve.me's Landing Page Statistics Report found that shorter pages with a clear, singular message outperform longer ones by 13-15% in conversion rate.

In this article, we'll explore 15 best landing page examples that prove what works today. And if you want to build one yourself, we'll also show how Landing-page.io, a free Al landing page builder, can help you design a stunning, conversion-ready page in minutes.

Landing Page Data Insights & Trends in 2025

Before diving into the best landing page examples, it's essential to understand the current trends shaping conversion-focused design. According to the 2024 Unbounce Conversion Benchmark Report and HubSpot's State of Marketing 2025, landing page performance continues to evolve rapidly - driven by Al, personalization, and mobile-first strategies.

1. Conversion Rates Are Rising - but Only for Pages That Focus on One Goal

The average landing page conversion rate across industries is now 4.2%, up from 3.6% in 2023. However, pages with a single, clear CTA convert 22% better than those with multiple competing actions.

2. Mobile-First Design Is No Longer Optional

Over 68% of landing page visits come from mobile devices. Pages optimized for mobile load speed and layout convert 26% higher than non-optimized ones.

3. Personalization and Al Tools Boost Engagement

Businesses using Al-driven page generation (like Landing-page.io) report a 34% increase in lead form completion rates. Dynamic text and personalized recommendations can improve engagement by up to 40%.

4. Visual Hierarchy and Motion Content Matter More Than Ever

Pages that include short motion videos or animated hero sections see a 27% improvement in time on page. Minimalist designs with strong whitespace outperform dense layouts by 19% in conversions.

5. Al Builders Are Redefining Landing Page Creation

The rise of Al landing page builders - such as Landing-page.io - allows marketers to go from idea to live page in minutes. This shift is lowering design costs by 60-70%, and enabling rapid $A/B$ testing without developer support.

15 Best Landing Page Examples (2025 Edition)

1. Notion - Simplicity That Scales

• Industry: SaaS
• URL: notion.so/startups
• Why does it work: Notion's startup page nails simplicity. Its hero line - "Your startup's second brain" explains the value instantly. Minimalist visuals, neutral tones, and strong logo proof ("Used by 1M+ teams") build immediate trust. The CTA "Get Notion Free" sits above the fold and uses clean, actionable language.
• Key takeaway: Less is more. State one benefit clearly, then guide the user to act.

2. Runway - The Future in Motion

• Industry: Al / Creative Tools
• URL: runwayml.com
• Why does it work: Runway uses a full-screen Al-generated video that shows what the product does. The dark background, cinematic typography, and subtle motion deliver instant credibility. Its hero tagline "Make anything you imagine" is both visionary and inclusive.
• Key takeaway: Use motion and storytelling to immerse users in your product experience.

3. Jasper Al - Copy That Converts Itself

• Industry: Al SaaS
• URL: jasper.ai
• Why does it work: Jasper' s landing page combines clarity with proof. The headline "Create content faster with Al" defines value, while "Trusted by 100,000+ marketers" adds authority. Bright CTA buttons contrast perfectly with the dark background.
• Key takeaway: Clarity beats cleverness - define the outcome first, not the process.

4. Webflow - Empowering Design Freedom

• Industry: SaaS / Website Builder
• URL: webflow.com
• Why does it work: Webflow' s homepage immediately demonstrates its product. Visitors see animations of real web builds happening live, removing uncertainty about what it does. CTA: "Get started - it's free" reduces hesitation and invites instant interaction.
• Key takeaway: Show your value visually. Demo-driven pages reduce friction and build confidence.

5. Glossier - Beauty in Simplicity

• Industry: eCommerce
• URL: glossier.com
• Why does it work: Glossier uses minimal text and strong imagery. High-quality photography, soft tones, and clear CTAs make the page visually relaxing. The "Over 1M happy customers" banner establishes credibility early.
• Key takeaway: Visual design and trust cues can replace long product descriptions.

6. Framer - Design Meets Speed

• Industry: SaaS / Design Tools
• URL: framer.com
• Why does it work: Framer combines beautiful visuals with product functionality. The hero section features a live interactive mockup showing what users can build. Social proof below highlights real brands using Framer.
• Key takeaway: Let visitors try before they buy - interactivity builds confidence.

7. Figma - Collaboration Simplified

• Industry: SaaS / Productivity
• URL: figma.com
• Why does it work: Figma's page focuses on team collaboration. The tagline "Nothing great is made alone" creates emotional connection, while the video demo reinforces teamwork visually.
• Key takeaway: Emotion + Functionality = Retention. Connect before you convert.

8. Midjourney - The Art of Al

• Industry: Al Art
• URL: midjourney.com
• Why does it work: Midjourney's landing page is mysterious yet magnetic. It leads with stunning Al-generated imagery, minimal text, and a Discord-based CTA. Its design mirrors the creative community it serves artistic, unconventional, and confident.
• Key takeaway: Sometimes mystery converts better than explanation. Know your audience' s curiosity level.

9. Typeform - Conversation Over Forms

• Industry: SaaS / Form Builder
• URL: typeform.com
• Why does it work: Typeform replaces static forms with conversational interfaces. The landing page's animation instantly demonstrates this difference, increasing engagement.
• Key takeaway: Visually contrast your innovation - don't just tell users what's new, show it.

10. Stripe - Complex Made Simple

• Industry: Fintech / Payments
• URL: stripe.com
• Why does it work: Stripe' s homepage is a masterclass in structured clarity. Despite its complex service offering, every section flows logically from feature → proof → CTA. Consistent typography and calm color schemes communicate reliability.
• Key takeaway: Even complex products can be simple if visual hierarchy is strong.

11. Shopify - Empowering Entrepreneurs

• Industry: eCommerce Platform
• URL: shopify.com
• Why does it work: A short, confident headline "Start your business today" sets the tone. CTA "Try for free" repeats across scroll points, maintaining consistency and momentum.
• Key takeaway: Repetition drives recall. Keep your CTA persistent but unobtrusive.

12. ClickUp - Productivity with Personality

• Industry: SaaS / Workflow Management
• URL: clickup.com
• Why does it work: Bright color palette, playful icons, and crisp copy make ClickUp approachable. "Save one day every week" headline quantifies benefit clearly.
• Key takeaway: Use numbers to give your promise credibility.

13. Superlist - Work, Reimagined

• Industry: Productivity / Startup
• URL: superlist.com
• Why does it work: Superlist uses soft gradients, modern typography, and minimal copy for a clean, futuristic feel. The design immediately communicates product sophistication.
• Key takeaway: Design tone = brand identity. Match your visuals to your message.

14. AirUp - Sensory Marketing Done Right

• Industry: Consumer Products / D2C
• URL: air-up.com
• Why does it work: AirUp's product page integrates science with lifestyle imagery. Its hero video shows real people using the bottle, while short text explains the scent-based innovation.
• Key takeaway: Blend education and emotion - the best landing pages teach while inspiring.

15. Webflow Experts - Service-Based Trust

• Industry: Agency / Creative Network
• URL: webflow.com/experts
• Why does it work: The layout focuses on social credibility - showcasing verified experts with real portfolios and ratings. Simple search filters help users find the right professional instantly.
• Key takeaway: For service businesses, trust and accessibility matter more than visuals.

Common Patterns Behind High-Converting Pages

The following table:

Insight:

Nearly every high-performing landing page example removes friction and focuses user attention on one key action: sign-up, purchase, or demo.

Build Your Own High-Converting Page with Landing-page.io

If you love these examples, you'll love how easy it is to create your own using Landing-page.io an Al landing page builder that turns plain text into beautiful, ready-to-launch pages. On the Landing-Page website, you can find the best landing page examples.

What is Landing-page.io?

Landing-page.io is a text-to-Ul tool powered by Al. Use our At landing page builder to design professional websites in minutes-fast, free, and effortless.

You describe what you want - for example: "Create a modern SaaS landing page with a hero section, testimonials, and pricing table."

And within seconds, the Al generates a complete layout - content, colors, typography, and components included.

It's perfect for:

• Startups launching fast MVPs
• Marketers testing new offers
• Designers prototyping client pages
• Founders with no coding experience

Key Features

• 20+ Ready-to-Use best landing page Templates: From SaaS, Al tools, and mobile apps to personal portfolios - each built on high-converting layouts inspired by top brands.
• Text to UI Generator: Type your idea → Al designs your entire layout instantly.
• Al Copy Assistant: Generates headlines, subheadings, and CTAs optimized for conversion.
• Smart Components: Add hero sections, pricing tables, FAQs, or testimonial grids with one click.
• Free Forever Plan: Perfect for personal projects or startup prototypes.
• Export & Publish Instantly: Get live URLs or export clean HTML in seconds.

How to Use Landing-page.io

Step 1- Enter your idea

Describe your page:

"I need a landing page for my Al podcast app with a dark theme and demo video."

Step 2- Or Choose an Example

Pick from over 20 pre-built templates like "SaaS Hero," "Startup Launch," or "App Download." You need to landing-page.io.

Step 3 - Customize with Al

Edit colors, copy, and layout automatically using Al-powered commands.

Step 4 - Preview & Publish

Instantly preview your design and publish it live no coding, no delay.

Final Thoughts: From Inspiration to Action

We’ve just explored some of the best landing page examples of 2025 — from Notion’s elegant simplicity to Runway’s cinematic visuals. Each of them has one thing in common: they know exactly what the visitor needs to feel and do next.

But great landing pages aren’t just for big brands anymore. Thanks to AI, creating one no longer requires a designer, developer, or endless rounds of feedback. You can go from the idea to live page — in minutes.

That’s where Landing-page.io truly shines. It bridges the gap between inspiration and execution. You write your idea, the AI turns it into a professional layout — complete with copy, visuals, and structure — ready to launch.

Whether you’re testing a new startup, building a waitlist, or simply want a cleaner online presence, Landing-page.io helps you design like a pro, even if you’ve never touched a line of code. So the next time you’re inspired by a beautiful landing page , don’t just admire it — build your ow